L'échec des parfums BIC – PARFUME TA COM'
Brand and line extensions | PPT
BIC Underwear: A Casual Take on Unmentionables - OATUU
BIC Underwear: A Casual Take on Unmentionables - OATUU
Class n°5 - Brand extension - Brand Journal
Product Fails from those that should know Better - MADE Products
When Corporate Innovation Goes Bad — The 164 Biggest Product Failures Of All Time
Vintage 80's BIC Perfum Jour perfume for day made in France new old stock | eBay
Class n°5 - Brand extension - Brand Journal
Cleopatra's Boudoir: Bic Fragrances
There were "No Shows" for the "Bic Pantyhose"! | Fantasy Stockings Blog & Store –
Cleopatra's Boudoir: Bic Fragrances
Strategic Mistakes: Weird Diversification | Lucidity
PPT - Part V PowerPoint Presentation, free download - ID:1231401
Product Fails from those that should know Better - MADE Products
SVA Archives
Big companies' biggest product failures of all time | lovefood.com
Échec commercial : Le parfum Bic - Jean-Francois Guitard | Conférencier | Podcasteur | Auteur
Le Parfum Bic : l'échec des dirigeants by Alex Troffigué
Lasagnes Colgate, ketchup vert… 10 flops incroyables de grandes marques - Capital
Perfume Shrine: Bic Fragrances: Perfume History of Les Parfums Bic (& Paris in your Pocket)
Lasagnes Colgate, ketchup vert… 10 flops incroyables de grandes marques - Capital
Product Fails from those that should know Better - MADE Products
Pourquoi le parfum Bic n'a jamais marché ?
Bic perfume by Hélène Ensel
INTERNATIONAL REPORT; Bic Counts on a New Age for Spray Perfume - The New York Times
